SEARCH ENGINE OPTIMIZATION
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EZWEB LEASING & Local Search Engine Marketing
Local
Search Engine Marketing, also known as Local Search Engine Optimisation
(Local SEO), is normally utilized by small business marketers. It's aim
is to attract prospective customers through having an online presence
in the local directories of leading search engines
such as Google, Bing, and Yahoo.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site.
An example of this is the Google Local Business Directory, which is now called Google Places (also sometimes referred to as Google Maps). When you perform a search for a local business on Google, often will see a grouping of listings at the top, accompanied by a map. This is Google Places, and having your business featured there, particularly towards the top, can be hugely beneficial to increasing traffic to your site.
